Although I rarely point to TW, as everyone here has already read their posts twice, there’s an excellent comment on the thread about Digg that I felt worth publicizing. It comes from John Resig, who writes:
The two ‘Web 2.0’ traffic builders are, imo, Digg and Delicious (getting on to del.icio.us/popular). I’ve had pages make it on to both the main page of Digg (getting very similar results to lorenbaker) and onto del.icio.us/popular….
1) I post a link
2) People who read the tag pages of del.icio.us, or other people, see my link and link to it.
3) Enough people link to it to get it on to the popular page.
4) TONS of people read the popular in their feed readers.
5) Go back to number 2But here is where it gets different:
– A lot of people dump their del.icio.us links, every night, to their web log – this means that you get a lot of link backs to your site. So you PR goes up, your Technorati rank goes up, your PubSub rank, etc. etc. (plus giving you even more traffic)The Digg effect is cool, but nothing can match the ‘splash benefits’ of del.icio.us.
As a concept, these traffic sending systems are fantastic, and relatively stable, as the value is built through the links people build after the fact – meaning there’s (somewhat) less incentive to game.
